Pollution, Markets, Environment
When recycling equates with quality raw materials Twenty five years ago, the German chemist Michael Braungart developed a new approach to recycling, now called "Cradle to Cradle" or "C2C" after the book, Cradle to Cradle: Remaking the Way We Make Things, which he and the American architect William McDonough published in 2002.
User awareness key to effective energy monitoring Energy efficiency has become a key objective in the current context of increasing energy demand, decreasing resources and global warming. Key to efficient energy savings, however, are users' awareness and behaviour.
Turning tyres into gas for energy and new, valuable materials Europe's tyre waste production is 3 million tonnes per year. Currently 65% to 70% of used tyres end up in landfills. Not only are they causing environmental damage, but a loss of added value in the form of new products that recycling can generate .