Poor air quality costs Europe more than €700 million per year, in health expenditures and loss of economic performance, according to official EU sources.

Whooping cough and bronchiolitis are respiratory infections frequently affecting young children. In particular, infants under three months are very sensitive to these illnesses, which can lead to death in the most severe cases .

Energy efficiency has become a key objective in the current context of increasing energy demand, decreasing resources and global warming. Key to efficient energy savings, however, are users' awareness and behaviour.