Forming attitudes is hard. It may be exciting to start a new habit, but it’s challenging to make it stick. This may often happen when we try to go green, consume less energy and constantly follow virtuous behaviours in the buildings where we live and work.

This year’s EU Green Week is clear in its focus: “green jobs for a greener future.” It’s highlighting how environmental policies are helping to create new work opportunities and a demand for new types of competences.

The pioneering city of Stuttgart, Germany, was one the first to apply an innovative financing scheme back in 1995 and since then it has been bearing its fruit: energy-efficiency funding has reduced the city’s CO 2 emissions by tens of thousands of tonnes.