Understanding how people decide to use less energy at home or at work is crucial to boost virtuous behaviours. Our reaction to any novelty is so complex that a lot of socio-psychological research has been done to try to make it more predictable.

From pollution levels and the number of traffic accidents to safer public spaces and more efficient heating in buildings:  to what extent can the smartness of a city be quantified?  And  is it possible to measure the quality of life  for an urban area through numerical parameters? It’s all about collecting data that is reliable and making sense of the numbers afterwards.