Tyres are well suited for recycling. They are easy to collect and do not require any costly sorting process.  However, in Europe, still only about 50% of the tyres are recycled .

Europe's tyre waste production is 3 million tonnes per year. Currently 65% to 70% of used tyres end up in landfills. Not only are they causing environmental damage, but a loss of added value in the form of new products that recycling can generate .