Twenty five years ago, the German chemist Michael Braungart developed a new approach to recycling, now called "Cradle to Cradle" or "C2C" after the book, Cradle to Cradle: Remaking the Way We Make Things, which he and the American architect William McDonough published in 2002.

More than one third of the total plastic production in Europe—about 14 million tonnes per year—are polyolefins, also known as polyalkenes.

Most of the animal proteins found in the meat industry waste have, until now, been underutilised. The challenge is to transform such waste into food of higher functionality and added value .