Forming attitudes is hard. It may be exciting to start a new habit, but it’s challenging to make it stick. This may often happen when we try to go green, consume less energy and constantly follow virtuous behaviours in the buildings where we live and work.

Andre Konstantin Geim is the only person who ever received both a Nobel and an Ig Nobel . He was born in 1958 in Russia, and is a Dutch-British physicist with German, Polish, Jewish and Ukrainian roots.