Understanding how people decide to use less energy at home or at work is crucial to boost virtuous behaviours. Our reaction to any novelty is so complex that a lot of socio-psychological research has been done to try to make it more predictable.

Smart buildings appear to respond to a range of energy challenges found in Europe today. Improved efficiency would help consumers reduce income spent on energy consumption, reduce greenhouse emissions and also help EU countries meet the goals of the 2030 energy strategy .