Europe's tyre waste production is 3 million tonnes per year. Currently 65% to 70% of used tyres end up in landfills. Not only are they causing environmental damage, but a loss of added value in the form of new products that recycling can generate .

These are key insights from two EC funded initiatives, ProNano and Nanocom , which are joining their forces to tackle the issue of barriers to the commercialisation of European nanotechnologies .