The history of youris.com goes back in the late ‘90s, when a group of companies, led by Mario Martinoli, current youris.com Director, were appointed by DG INFSO to carry out a pilot project on audiovisual production and dissemination of research project results through Video News Releases (VNRs).
This work, encouraged by the success of this first pilot initiative, went on in the following years, and became a de-facto standard for research communication to TV media. The youris.com communication model, developed in the current form in year 2003, has been adopted by several DGs for the implementation of their audiovisual production and dissemination policy.
Today, youris.com shall be considered the only integrated AV platform focusing on European policy, research and innovation permanently and contemporarily broadcasting on the pan-European TV station Euronews and on the World Feeds and the News Feeds of the Eurovision Department of the European Broadcasting Union (EBU). Basically, youris.com has developed an unique capacity to access the gateways of the broadcasting mainstream of the European media, and this aspect shall be regarded as the main qualifying point of youris.com.
The brand image is completed by the ownership of the domain names youris.net, youris.org, youris.tv, youris.eu and youris.info.