The construction of a building does not only start with its design by architects and engineers.

Ulrich Filippi Oberegger is a senior researcher in the energy management in buildings group of the Institute for Renewable Energy of EURAC Research . He tells youris.

Europe's tyre waste production is 3 million tonnes per year. Currently 65% to 70% of used tyres end up in landfills. Not only are they causing environmental damage, but a loss of added value in the form of new products that recycling can generate .