Developing a technology and selling a product are two very different processes, which require very different skill sets. The EU is supporting commercial exploitation of scientific results in nanotechnologies.
Businesses in the nanotechnology field may even forget the word nano. To secure success they have to focus on solving customers’ problem and better communicate business opportunities that nanotechnologies may bring (Nov '11)
A major challenge for nanobusiness is to find a unique selling proposition, out of a diverse range of possible applications. Potential investors need better understanding of nanotech-related business opportunities
To take an invention to the market is a challenging process. Thanks to significant support of ProNano, the Germany-based life science company Cellendes have now their synthetic hydrogels on the market. However, they are facing a pressing issue
Dr. Uffe Bundgaard-Jørgensen serves as a link between scientists and investors. He calls himself a rare animal who has been on both sides of the fence. With this experience he knows how both entrepreneurs and investors think and can tell how their meeting can become smoother
The field of nanotechnology is relatively new and many customers do not have any ideas of the applications of nanotechnology. The project ProNano offers help to researchers with nanotechnological innovations, on the route to commercialization. Francisco de Aristegui gives his view on the initiative
The life science company Cellendes in Germany has developed synthetic hydrogels that make it possible to culture cells in three-dimensional environments. Their invention has fundamental advantages over other hydrogels for three-dimensional cultivation, also on the market
Many research results within the nanotechnological field could benefit society. However, researchers are facing barriers when trying to bring their innovations to the market
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